The Sims FreePlay and LEGO® DOTS team up to combine colorful worlds of creativity and fun
The Sims FreePlay™ and LEGO® DOTS come together to provide a new way for Sims creators to express themselves. Starting today, they’ll be able to bring LEGO® DOTS products to life, thanks to the work of Electronic Arts’ Firemonkeys studio.
The Sims FreePlay™ is a mobile experience that lets creators of The Sims – affectionately known as Simmers – create an entire town inspired by their own unique style, personality and dreams. This simulation game offers players the opportunity to truly express their individuality and tell their own Sim story, perfectly in line with the fun, creative and unique style of LEGO DOTS.
Opening up a new world of DOTS-inspired play and fun products, the collaboration will last for a limited time LEGO® DOTS x The Sims Live Event and the free LEGO® DOTS pack, both officially available from June 13 to July 24. The limited time ‘LEGO® DOTS x The Sims Live Event’ allows players to complete a series of activities to unlock the exclusive items by crafting at arts and crafts stations to gather resources during the event.
Once they’ve collected enough resources, Sims can unlock up to ten exclusive DOTS products to put in their Sims’ Virtual Home. This includes real-life products like a Banana Pencil Holder, Candy Land Wristband, Pinboards, Rainbow Wristband, Sticky Back Canvas, Stitched Canvas, Panda Tray, and Photo Frame. ice cream, plus inspired decor like stylish outfits for tween Sims, bright wallpapers, fabulous floors, and fun decor items full of bright colors and special patterns.
“We want to connect with LEGO® DOTS fans in a new way and introduce DOTS to players who are passionate about The Sims FreePlay,” said Marjorie Satgé Lopez, LEGO® Global Marketing Manager. “We can’t wait to see the engagement of fans who will fully blossom in the live event and free pack, whether it’s crafting jewelry, decorating their Sims’ homes with DOTS-inspired items, creating a LEGO® DOTS message board design or sharing their creations with other like-minded fans on social media.
“Our game developers have worked directly with the LEGO® DOTS team to get their guidance so we can ensure players feel their Sims are interacting accurately with the actual products in their retail line, and we are delighted with what we were able to accomplish,” said Danni Hindi, Producer of The Sims FreePlay™ game. “The Sims FreePlay™ and DOTS mobile game are designed to be taken with you anywhere, anywhere, and anywhere! the scale of the objects – it took a lot of time and effort to get everything perfect.
The Sims FreePlay™ partnership with LEGO® DOTS will be available to all players from June 13, 2022 at 4:00 PM PST through July 24, 2022.
You can also visit The Sims FreePlay™ news page for details on all the events scheduled in the “You DOT You” update or join the conversation to find some of the amazing DOTS content created by our Simmer community on The Sims. Sims FreePlay Facebook, Instagram, Twitter and Youtube! #YouDOOTYou #TSFPxLEGODOTS
Download The Sims FreePlay™ for free now on iOS, Android and Amazon devices here: https://simsfreeplay.sng.link/Dyt7s/faxv/sxpi
Inspired by the awesome LEGO® DOTS products included in The Sims FreePlay™? You can see the actual items here: LEGO® DOTS | fun crafts for kids
Notes to Editors
About The Sims FreePlay™
The Sims FreePlay™, the award-winning mobile game from Electronic Arts, debuted on iOS and Android devices for gamers worldwide in 2011. The Sims city-building experience, which has hundreds of millions of players across the world, gives players the ability to create an entire city with its own unique style, personalities, and dreams. From a bustling community with shops, a pet store, campgrounds, and even a villa on a private island, FreePlay lets “Simmers” express themselves and tell their own Sim stories by freeing both their fashion designer, their architect and their interior designer.
About LEGO® DOTS
Children aged 9 to 12 love to express themselves and the LEGO® DOTS range is the perfect creative tool to do just that.
Kids can add cool faces, colors, sparkles and styles to their stuff and share it with friends and loved ones. With home decor items like pencil holders, notebooks, wristbands, bag tags and more, kids can leave their mark on the space around them in different ways, and when they want. to change it, it is easy to dismantle the parts and exchange them for new ones. There’s no right or wrong way to design with LEGO DOTS. LEGO® DOTS sets make great special occasion and birthday gifts for creative kids, and options like bag tags and wristbands let them take their brand new style wherever they go.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in interactive digital entertainment. The Company develops and provides online games, content and services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA reported GAAP net revenue of approximately $7 billion. Based in Redwood City, CA, EA is known for its portfolio of high-quality, critically acclaimed brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall ™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. STAR WARS © & TM 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and are used with permission.
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its LEGO brick foundation, lets children and fans build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen, its name is derived from the two Danish words LEg GOdt, which means “to play well”. Today, the LEGO Group remains a family business headquartered in Billund. However, its products are now sold in over 130 countries around the world.
For more information about the LEGO Group, information on our financial performance and our commitment to responsibility, visit www.LEGO.com/aboutus
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