NBN Co chain boss Stephen Sims heads to Fujifilm Business Innovation

Stephen Sims (Fujifilm Business Innovation)

Credit: Stephen Sims

NBN Co chain leader Stephen Sims has left the broadband builder to join the recently renamed Fujifilm Business Innovation Australia.

In his new role as Executive Managing Director, Sims will be responsible for accelerating digital transformation services at managed print solutions provider, while overseeing the company’s managed IT services business, CodeBlue.

Primarily responsible for revenue growth and profitability of Fujifilm Business Innovation, Sims will also contribute to the sales success of the company’s channel partners.

Talk to RNASims said: “With nearly 400 people in the sales group, this will be one of the most significant and exciting transformation journeys taking place in the Australian ICT industry today. It will not be easy, but that’s what motivates me. I like a challenge and I can’t wait to get started.”

Sims was previously managing director of business development for NBN Co, a role he took over from Keith Masterton in November 2020.

Prior to joining NBN Co in late 2020, Sims spent 14 years at managed services provider Brennan IT, serving as CEO for the final five years of his tenure.

Speaking on his departure from NBN Co, Sims added: “The Business NBN Channel team has enjoyed 18 months of success, launching a new channel model, raising awareness in the MSP and ICT community about the NBN business , integrating a number of new strategic MSPs and gaining a large number of new opportunities.

“NBN [Co] has an incredible, experienced and knowledgeable channel team that is uniquely positioned to take advantage of market opportunities. I leave NBN Network Business Partners in safe hands.”

Commenting on Sims’ departure, a spokesperson for NBN Co said the company had thanked Sims and was now undertaking a recruitment process to find his replacement.

Sims’ appointment to Fujifilm Business Innovation follows that of Takashi Otani, who took over as Vice President of Oceania Operations and General Manager of Fujifilm CSG late last year.

“Stephen’s appointment signifies Fujifilm Business Innovation’s continued commitment and investment to be the leader in digital innovation,” Otani said.

“Our organization is committed to providing solutions and services that enable our customers to achieve digital transformation goals. As we continue to evolve from a print device business to a digital business, Stephen’s experience and knowledge will accelerate our growth.

Formerly known as Fuji Xerox, the Japanese company unveiled its new Fujifilm Business Innovation brand identity at the end of 2020 ahead of the end of its partnership with the American company Xerox in April 2021.

Fuji Xerox Asia Pacific has entered into an A$140 million plan of arrangement to buy Melbourne-based print services company CSG ahead of the official rebranding.

The deal, which included IT services company Kiwi CSG CodeBlue, would have allowed the company to delve deeper into providing a more robust IT and print services arm alongside its other cloud areas. , artificial intelligence and the internet of things.

“Fujifilm Business Innovation offers fantastic products, services and capabilities to help businesses on their digital journey – covering everything from hardware, software and services,” added Sims.

“We need to reposition Fujifilm Business Innovation from a simple printing device company to a digital transformation company that covers everything from traditional print and document services, to document and content management, automation workflows, cloud computing and managed IT services.



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