Former NFL stars Calvin Johnson and Rob Sims have opened a flagship cannabis dispensary in Niles, Michigan

Primitiv, a Michigan-based cannabis company founded by former NFL stars Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr.open the group’s flagship dispensary in Niles, Michigan.

In addition to the dispensary offering a selection of Primitiv and other Michigan cannabis products, the group has also launched a range of branded products available for purchase at the Niles dispensary and online via its e-commerce site.

“This is a passion project that we have been cultivating for several years and we couldn’t be more excited to see it become a reality,” said Rob Sims, co-founder of Primitiv. “We have made Michigan our home and have been blessed by the support we have received from our community and believe this is a great way to plant roots and give back to the communities that have embraced us.”

For Johnson and Sims, Primitiv’s opening is more than just a retail opportunityas both have been advocating the high wellness properties of cannabis for years.

In a physically demanding sport like professional soccer, athletes learn to manage pain in order to keep playing and prolong their careers as long as possible. Too often they are prescribed opioid painkillers for treatment, which can lead to addiction and dependency.

Johnson and Sims felt the need for a more holistic approach to their pain managementand Primitiv was born out of this belief.

“We’ve seen so many of our brothers across the league turn to other forms of pain relief just to get through the game, the day, or the season,” Johnson added. “We believe in the holistic properties of cannabis as an all-natural, herbal option not just for athletes, but anyone looking for physical or mental relief. We’ve only just scratched the surface of our innovation process and look forward to more news to share later this year. »

Calvin Johnson and Rob Sims in a grow rig (Courtesy of Primitiv)

Primitiv offers a variety of its coveted pre-rolls and 3.5 gram flower packets, grown at the group’s facilities in Webberville, as well as other popular brands grown throughout Michigan.

Later this yearPrimitiv will showcase a limited-edition memorabilia collection including jerseys, trading cards, soccer balls, helmets, NFTs and more.

Located at 1286 S. 11th St. in Niles, Michigan, Primitiv now occupies the space formerly known as billiard garden. All guests must be at least 21 years old and present proper identification.

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