EA promises to ‘do better’ after its first Sims Summit ‘didn’t fairly represent’ players
EA held its first Behind The Sims Summit last week, revealing many Sims updates, including a very early look at the next game in the series, Rene project. Despite this big news, discussions around the event focused on EA’s lack of community representation, as they only included a single on-screen “black simmer” during a stream filled with content. other content creators. Black content creators have been a big part of The Sims’ online presence for years, creating custom content, mods, and more.
After much backlash from the community, EA has acknowledged the criticism of the Sims official. Twitter page: “Our creator segments at the Behind The Sims Summit did not accurately represent our vast community of gamers,” they said. “Black Simmers deserve to feel seen in everything we do at The Sims, so we hold ourselves accountable for this mistake and will do better in the future.”
Our creator segments during the Behind The Sims Summit did not accurately represent our large community of gamers. Black Simmers deserve to feel seen in everything we do at The Sims, so we hold ourselves accountable for this mistake and will do better in the future. https://t.co/ZOiM7HqOlj
— The Sims (@TheSims) October 22, 2022
EA’s statement raised some eyebrows in the community. Prolific streamer and content creator Sims Ebonix responded to EA’s statement, saying, “Accountability is the first step, but we know accountability without action is just sold dreams.” She continues, “There has to be genuine and meaningful action. Not caused by these circumstances. We’ll see!”
EA then answered directly to Ebonix, saying, “You’re right in your frustrations, and we’ve let you down. We owe it to you and every one of our black creators and players to make sure you’re seen and celebrated for all that you bring to the Sims and the Sims Community.”
The controversy has since prompted other fans to look into The Sims’ recent history of neglecting black cultures, despite having a sizable black stew community. A Twitter user compiled a list of every Sims 4 pack added since launch, seeing that many updates have highlighted cultures around the world, including a few dedicated to the UK. But the additions focused on African and Caribbean cultures are limited.
A petition to “improve black representation and recognize black culture” in The Sims lays out several ways EA could improve the situation in the future. The petition says EA should feature more black streaming content creators, collaborate with black simmers for personalized content as they have done in the past, and hire more black Sim Gurus – a team of employees of Maxis who moderate the forums and interact with fans online.