Depop Partners with “The Sims” on In-Game Marketplace and Circular Fashion Collection
Digital Marketplace Depop Enters Gaming In New Partnership With Electronic Arts’ The Sims. As part of The Sims 4In the latest “High School Years” expansion pack, Depop and the player crafted a collection of in-game fashion items that players can purchase for their teenage Sims at a virtual thrift store and boba hangout called ThrifTea. .
Players will be able to expand their Sims’ personal style by purchasing the new clothing items, which have been designed by real-world Depop vendors, and “promote” their own outfits before selling them in a new in-game Trendi app . , inspired by Depop’s circular shopping platform. Depop selected five of its most popular sellers – Bella (@internetgirl), Jeremy (@happyxloco), Selena Williams (@Selenasshop), Sooki Sooki Vintage’s Lapoze McTribouy (@judaku) and Sha’an D’Antes’ (@ furrylittlepeach) – to craft three custom pieces for teenage Sims.
Players will need to shop for items quickly, as each rare Depop piece will only be available in limited quantities at ThrifTea, where the two brands have tapped artist Monica Ahanonu to create an original artwork inspired by the collaboration.
“The Sims is a cultural institution that remains relevant to young people around the world and holds a nostalgic cultural cachet for many more, making it a perfect collaboration for Depop and our community,” said Steve Dool, Chief Brand Officer at Depop, in a press release. “Our salespeople are at the heart of everything we do at Depop, so putting their creative vision at the center of this collaboration was an opportunity to showcase their talent and show how intrinsic they are to us as a brand. ”
“The Sims has a long history of empowering players to experience different versions of themselves, and fashion has always been an important part of their self-expression and experimentation with the Sims they create,” said Julia Victor , brand manager, for The sims. “The collaboration with Depop for The Sims 4 years high school The expansion pack allowed us to bring unique and creative looks that reflect today’s fashion trends and the way Gen Z buys and shares fashion, to provide players with an authentic gaming experience. as they help their Sims make the most of their teenage years.
The Sims 4 The “High School Years” expansion pack will be available for purchase beginning July 28 at 10:00 a.m. PT.
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